Creative Director (with Algy) on successful pitch and production for new global advertising platform for Amazon Prime. The TV campaign for USA and Europe takes well known characters and uses Prime to rewrite their stories, with tongue heavily in cheek. Created with Algy Sharman, PJ Kirby, Rory Robinson and everyone at Joint. All spots directed by Wayne McClammy at Hungryman.

Awards:
- Won inaugural Anthem Award GOLD for Diversity, Equity, & Inclusion Campaign
- Won Clio Awards for Best Use of Music in TV/Film (Bronze)
- One Show nominations
- British Arrows nominations